Seniors no longer a niche market

Posted by on November 17th, 2017

Fueled by the baby-boomer generation, the population of Americans 65 and older is growing exponentially, and will become a major part of the housing and mortgage industries over the next several decades.

According to the latest report from the Harvard Joint Center for Housing Studies, one out of three U.S. households in 2035 will be headed by someone over 65. That’s an estimated 79 million people!

Real estate agents and mortgage lenders who plan sales strategies with an eye on the aging will doubtlessly see more success.

One unexpected backlash of the exodus to the suburbs over the last 40 years is the growing number of retirees realizing their neighborhoods no longer fit their needs.

In a recent survey from Freddie Mac, seniors said they need major renovations in order to stay in their current homes as they age – but the financial constraints just aren’t worth it.

Many are also ready to give up driving, but suburbia is far from downtown resources and access to public transportation is limited. Realizing their vulnerability may not come easy to Boomers, but reality eventually will.

As such, about 18 million home owners over the age of 55 may be shopping for another house in the next few years.

Some will relocate, but others will choose downsizing to a smaller, one-story house or buying a condominium or townhome near their old homes.

Many see giving up their “dream” homes to remain in their communities as a compromise they’re willing to make.

People older than 50 control an amazing 77 percent of the country’s total net worth. That kind of leverage translates to power – power to influence the policies of the community, as well as the future of its businesses.

For seniors in or about to enter retirement, home equity loans like the federally insured Home Equity Conversion Mortgage can be a terrific option. Call Bay Equity Home Loans if you have questions.

By hook or by crook, the senior population will transition from a niche market to a major specialization market in the coming years.