Some real estate agents may avoid technology out of concern it could lead to their eventual demise.
There’s no need to fear the future. Computers don’t have much in the way of personality, but are amazing at crunching numbers. Their efficiency is undeniable.
Home shoppers don’t have a lot of time, and appreciate a real estate agent who is plugged in, allowing them to peruse neighborhoods in their precious spare time.
That’s why web designers and Search Engine Optimization (SEO) experts have an increasing role in real estate. All the technology has some firms dropping office space altogether and going “virtual.”
Computer analyzed data saves a lot of time in marketing, too. A well-maintained database can quickly find everyone within a specific area who has the basic means and motivation to buy a listed home by reviewing recent purchases and homeownership history.
Some of these companies even send robotic representatives to open houses. Pre-programmed with answers to many common questions, there’s an unquestionable nerdy wow factor.
But even at the most technologically advanced firms, it’s human agents who guide buyers and sellers through the closing process. Machines can’t understand the intricacies of evaluating offers, writing an offer, inspection, title insurance and escrow.
The best agents know how to strike a healthy balance.
Technology provides so many advantages to its human users: With computers in place handling marketing and administrative basics, there’s more time for agents to make meaningful contacts.
It’s all about buying and selling the important asset of their life. Behind the incessant sea of beeps, clicks and digital docs, humans ultimately want to know there’s a person who cares.