June 27th, 2018

The Book on Cleaning

Posted by at 12:09 pm

Finished spring cleaning, still thinking about it, or somewhere in between? Seasonal cleaning is just a state of mind! Get inspired to do some summertime spring cleaning with these three recently published books. Each contains a look at cleaning philosophies from a different country, and how a tidy lifestyle can lead to a happier you. The Gentle Art of Swedish Death Cleaning: How to Free Yourself and Your Family from a Lifetime of Clutter https://www.amazon.com/Gentle-Art-Swedish-Death-Cleaning/dp/1501173243/ref=sr_1_1?ie=UTF8&qid=1528753350&sr=8-1&keywords=the+swedish+art+of+death+cleaning Not about death at all, but living a life so tidy that when you pass on, you’ve left an easy job to the ones who have to go through, and make choices about, your possessions. The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing https://www.amazon.com/Life-Changing-Magic-Tidying-Decluttering-Organizing/dp/1607747308/ref=sr_1_2?s=books&ie=UTF8&qid=1528753628&sr=1-2&keywords=life+changing+art+of+tidying+up If your home only contains items which spark joy, and you give thanks to the items...
Read more

Manufacturing a new real estate market

Posted by at 9:44 am

Like tiny homes, manufactured homes are emerging as a possible solution to the current housing shortage. For those with low-to-moderate incomes, who don’t want to sleep in a tiny home bed that folds out of a closet just above the kitchen sink, the manufactured home might make a more palatable choice. Previously referred to as mobile homes, manufactured houses are built in a factory, and transported to a site on a flatbed truck – not to be confused with pre-fab homes, which are transported in pieces and mostly built on-site. New manufactured homes cost a median of $73,800, or about a quarter the cost of new homes nationally, according to the latest U.S. Census Bureau. That might be just the remedy for first-time home shoppers who are having trouble saving up a down payment. But regulatory restrictions on zoning and...
Read more

Rebuilding black homeownership

Posted by at 12:10 pm

After the Fair Housing Act passed in 1968, black homeownership in the U.S. increased steadily for 30 years, reaching nearly 50 percent in 2004. But those gains have all but disappeared since. The homeownership rate among African-Americans has tumbled below 43 percent in 2018, more than 20 percentage points lower than the national rate of 63.7 percent. While young people of all races are buying homes at lower rates than their parents, this is particularly true of young blacks. Fear and distrust of the system may be a motivating factor. Studies show African-Americans were disproportionately targeted by predatory lending practices in the run-up to the Housing Crisis, resulting in higher percentages of foreclosures and other adverse financial situations affecting credit. Market dynamics have made it difficult for many black households to regain a foothold. Today, only 20 percent of African...
Read more
June 12th, 2018

Social media: Real estate’s elusive missing link

Posted by at 11:39 am

The future of housing always rests with the younger generations, and in 2018, that means it’s in the hands of Millennials – literally. Like all of today’s successful businesses, you have to enable prospects and clients to access all the information they need from their mobile devices. The power of social media is real estate’s elusive missing link. If you want to get the attention of Millennials, you’ll need to harness its power. For many, social media has devolved into a forum to post links in hopes thousands will  share them with their followers. That’s the easy way out, but it won’t set you apart from the competition. Social media channels have underscored that by updating content-ranking policies. Facebook’s algorithm now penalizes link-based content, and Instagram has made link-sharing all-but-impossible. So what’s your social media alternative? Step one: Put yourself...
Read more